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The Social Media Trap
Social media creates a meta awareness that everything you do is social currency. While this may not inherently be a bad thing, it can lead you away from the core principles behind why you started running in the first place. This meta awareness can have you walking around with a mirrored image of yourself, seeing yourself as if others are watching you or the image of you that you've curated through an app. You can see this on platforms like Strava. Public comments on a workou
timmylocke
Jun 303 min read


The 5 Training Mistakes Sabotaging Your Progress
As coaches, we see athletes making mistakes consistently in training. The important thing to remember is making mistakes in training is an important part of developing as an athlete. Misjudging effort, underestimating routes and pushing too hard are part and parcel with the process of training for running. Mistakes aren’t inherently bad; they’re part of learning. But when they become habits, they stall progress. Here are the five most common training mistakes we see as coache
timmylocke
Nov 19, 20253 min read


Enjoyment x Time = Fitness
Social media has a way of distorting the simple things, turning training into a statement of identity instead of an act of enjoyment. Somewhere between influencer advice and algorithmic noise, it’s easy to forget why we run in the first place. Beyond this performative hardship, it's worth remembering that 99.9% of us aren't going to the Olympics or relying on running to put food on the table. Running, and the process of training for a goal is 100% optional and something we c
timmylocke
Nov 11, 20253 min read


Debunking the Myth: Is Cramping Really About Hydration?
There was a study published in June 2022, that aimed to compare dehydration variables, electrolyte levels, and muscle damage markers...
timmylocke
Aug 15, 20243 min read
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